What is LXD?

The training industry is evolving.

L&D and other learning folks are shifting away from instructional design and moving toward learning experience design.

Many of us have seen the letters or seen the acronym LXD.

But what exactly does it really MEAN to embody a learning experience design approach to creating content?

Is there a big difference between being an ID and an LXD, or is it just a rebrand of the same core components?

In short, there’s a HUGE difference.

It’s night/day, and it’s not at all just about repackaging ourselves and our skillsets.

It’s about shifting our entire mindsets to design with our learners at the forefront of every experience.

In the below video, I walk through:

  • What is the difference between ID and LXD?
  • What is a learning experience?
  • How is a learning experience different from an eLearning course?
  • What kind of work is involved in learning experience design?
  • What kind of skills does an LXD need to have?
  • And more!

This is the first of three videos in this LXD Low-Down Series, where I share all I know about the LXD industry and how we as instructional designers can evolve our skillsets, mindsets, and resumes to become (and remain!) competitive in the LXD and ID job marketplace.

Like this video?

Parts 2 and 3 will be released soon!! Stay tuned.

Meanwhile, if you have thoughts about LXD vs. ID, I’d be eager to hear from you.

Feel free to post a comment below.

All the best,


3 thoughts on “What is LXD?

  1. Thank you so much for your post on the differences between ID and LXD. I can not wait to see Parts 2 and 3, and learn more about LXD!
    As a current middle school teacher who is looking to make a career change into Instructional Design, your post has given me much food for thought. My recent studies on how individuals go through the learning process has shifted my mindset to wanting to create a more learner centered curriculum, which as you described in your video, is exactly LXD’s focus. While I was a little intimidated with all the roles you described an LXD was responsible for, I am still excited to continue to learn more about this current shift in the world of Instructional Design.

    1. Hi Andrea! I’m so glad to hear that this post resonated with you! 2 and 3 are coming, albeit a little slowly 😂. Love that you’ve been exploring learner-centered design. I firmly believe teachers know how to build learner empathy better than any ID ever will, simply due to the face time you get with students and real-time observation (and pivoting!) you’re able to do in the classroom. I’d definitely look more into UX design as you’re thinking about your work.

      Jesse Showalter has a great YouTube channel, and the School of Visual Concepts offers great training in UX!! That’s where I learned a lot of what I apply to LXD today.

      Good luck on your transition!

  2. Hello, I came across your video on ID and LDX and appreciate how you described the differences between the two. I am an aspiring instructional designer, pivoting from a clinical research background. I have little to no official teaching experience but have conducted and created training programs. I am currently enrolled in an ID course and am discovering the field is broad with many levels, titles, and positions. I have seen the term LDX but didn’t know what it meant. Your video provided clarification to the meaning and all that it entails. The learner experience is a process that begins long before the learner touches the keyboard or enters the classroom and goes beyond the completion of the course with follow-ups. That type of attention can make a significant and positive impact for a learner. I look forward to parts 2 & 3. Thank you!

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