Color Meaning: Purple 🔮

In the Color Meaning Basics series, we’ll dive into 12 of the colors to learn a little more about each, including what they mean, where you see them, and how to use them.

Indulge in a bit of royalty.

What’s the meaning behind purple?

Purple represents luxury and mystery.

As a royal color, it also oozes richness and sophistication.  Purple possesses a sensuality unmatched by any other color.

Versatile, it can be used to symbolize anything from dignity to indulgence. It’s pure creativity.

Which brands use purple in their palettes?

You’ll see purple featured as a primary color in Cadbury, Hallmark, Wonka, and more.

When should you use purple in your design work?

Use purple to imply luxury, indulgence, and regality. It’s soft but powerful; luxurious but even-tempered.

You can use it to convey richness, mystery, indulgence.


Want to explore purple even further?

Brand colors are deeply rooted in color psychology—which colors evoke which feelings and why. For this reason, the palettes you pick have a big impact on your projects and overall message.

Whether you’re building a brand of your own, or simply designing with brand guides for other companies, having a foundational understanding of what the colors mean will help you tell a stronger story.

If you’d like to learn more, come check out Branding 101: Color Meaning Basics!

This is a blended course hosted on our private learning community on Mighty Networks, with a self-guided on-demand course (which you can take at any time) and a quarterly Zoom meet up, which you can attend once (or many times!).  

NOTE: As thank you for your support, I’m offering this as a gifted experience through 2022. Any and all donations received will be distributed among the creative team for their great work on this project! You are also welcome to join for free and share with anyone you think may like this.

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