Color Meaning: Light Blue🌊

In the Color Meaning Basics series, we’ll dive into 12 of the colors to learn a little more about each, including what they mean, where you see them, and how to use them.

Go with the flow.

What’s the meaning behind light blue?

Light blue represents tranquility, openness, and trust.

It’s calm and reassuring, offering a gentle friendliness and innocence. It is bright but understated.

It tends to instill a sense of ease and peace—like a seascape or clear sky.

Which brands use light blue in their palettes?

You’ll see light blue featured as a primary color in Secret, Anthem BlueCross BlueShield, Dasani, and more.

When should you use light blue in your design work?

If you’re aiming to generate feelings of calm or happy, light blue is for you.

It’s inviting—but not quite as invigorating as yellow.

You’ll often find light blue used to evoke feelings of ease or peace—conveying the stress-free vibes of blue skies or a tropical vacay.

Want to explore light blue even further?

Brand colors are deeply rooted in color psychology—which colors evoke which feelings and why. For this reason, the palettes you pick have a big impact on your projects and overall message.

Whether you’re building a brand of your own, or simply designing with brand guides for other companies, having a foundational understanding of what the colors mean will help you tell a stronger story.

If you’d like to learn more, come check out Branding 101: Color Meaning Basics!

This is a blended course hosted on our private learning community on Mighty Networks, with a self-guided on-demand course (which you can take at any time) and a quarterly Zoom meet up, which you can attend once (or many times!).  

NOTE: As thank you for your support, I’m offering this as a gifted experience through 2022. Any and all donations received will be distributed among the creative team for their great work on this project! You are also welcome to join for free and share with anyone you think may like this.

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