Color Meaning: Yellow🌞

In the Color Meaning Basics series, we’ll dive into 12 of the colors to learn a little more about each, including what they mean, where you see them, and how to use them.

They call me mellow-yellow…

What’s the meaning behind yellow?

Yellow is the ultimate “Everyman’s” color, representing ease, affordability, and accessibility. It’s usually associated with positivity, summer, and a carefree lifestyle—
like sunshine and smiley faces.

It’s a fun, vibrant color that can be used to energize, inspire, and delight.

Which brands use yellow in their palettes?

You’ll see yellow featured as a primary color in IKEA, McDonald’s, and Snapchat.

When should you use yellow in your design work?

Yellow sets a welcoming vibe and is an instant mood-lifter.

It’s the ultimate symbol of happy—it sets a cheery tone and lends an air of inclusivity. However, it can also signify caution or an important call-out.

(Think: a warning sign or a highlighter.)

Want to explore yellow even further?

Brand colors are deeply rooted in color psychology—which colors evoke which feelings and why. For this reason, the palettes you pick have a big impact on your projects and overall message.

Whether you’re building a brand of your own, or simply designing with brand guides for other companies, having a foundational understanding of what the colors mean will help you tell a stronger story.

If you’d like to learn more, come check out Branding 101: Color Meaning Basics!

This is a blended course hosted on our private learning community on Mighty Networks, with a self-guided on-demand course (which you can take at any time) and a quarterly Zoom meet up, which you can attend once (or many times!).  

NOTE: As thank you for your support, I’m offering this as a gifted experience through 2022. Any and all donations received will be distributed among the creative team for their great work on this project! You are also welcome to join for free and share with anyone you think may like this.

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